Vision is how the mind interprets an image; and Sight is a metaphysical concept, which is why our third collection “See What They See So They Can See Like You See” is inspired by perspective. In collaboration with Waslet Kheir, this collection was specially made to help twenty children with strabismus (crossed eyes) undergo an eye muscle repair surgery so that they can regain their normal vision for the rest of their life.

Burns leave scars, and affect lives beyond repair, however our second collection took a leap of faith to draw back some smiles to these beautiful children’s faces. This collection was specially made for Ahl Masr – اهل مصر to help them fundraise for the treatment of their child burn victims.

To save them from struggle, flowers let their seeds go with running water. The seeds float, fly over waves, dive into waterfalls and run through rocks. Fortunately, they peacefully land on a foreign shore where they grow and bloom again. Out of the destructive volcano eruptions of war, our young talents bloomed to present to you their latest work, Blooming Rupture.

This collection was dedicated to help building a library for a community school in Behbet Al-Ayat, Giza. On purchasing any of the collection products you will contribute in placing the first rock of the library, allow knowledge to float on paper and provide scissors to craft a playful learning experience for these children.

The Heart is a ticker.
And each ticker is simply different, in its capacity, shape and rhythm. This gives everyone of us a unique heart map that is drawn by its special heartbeat.
Yet some tickers are unable to pursue their life’s drawing.
So this SS 18 collection – ‘A Ticker’s Beat’ – will not only connect your hearts with 2 vulnerable young tickers but will also enable you to make a timeless impact on their lives.