In partnership with Ibrahim Badran Foundation, we launched a creative journey across Egypt to reflect the Foundation’s impact across multiple governorates. Engaging directly with children beneficiaries, we explore cities as living cultural landscapes rich in history, symbols, and stories. These narratives are translated into collaborative merchandise, with the Siwa and Edfu Editions standing out as some of our best-selling collections.

Through our Doodle Factory design process we host art workshops with children in these communities, inviting them to express their worlds through drawing. Their paintings become the foundation of our city-inspired designs, translated thoughtfully into visual narratives that celebrate local identity, heritage, and imagination.

The designs come to life across collaborative merchandise, including thermal bottles, fans, t-shirts, notebooks, towels, scarves and pouches, designed to be both playful and functional for everyday use.

Over the years, our work together has reached children across Egypt, using the power of the doodle to amplify their voices and transform their doodles into purposeful products.100% of proceeds support Ibrahim Badran Foundation’s medical convoys, expanding access to essential healthcare in underserved communities across Egypt.